One email to rule them all
A few code tricks and advancements in modern ESP's and CRM's mean one email will display correctly
in all the most popular email clients and devices to deliver a seamless experience for all recipients.
Email has been with us a long time and has survived Spam (mostly), SMS, WhatsApp and other social media platforms.
It's still the best way to reach out to your customers and one of the cheapest.
Optimising for every step of the user experience is key to email marketing success.
The subject line
The subject line and pre-header must work together to persuade you to continue. A delete swipe here and all is lost.
Focus more on personalisation and use shorter, more bite-sized content with stronger narratives and storytelling.
Email code is a law unto itself and much can go wrong so testing in platforms like Litmus is vital before anything can be sent.
Whatever your target audience mobile phone display is essential. Several large media providers now code for mobile only.
Device analysis can provide a clear picture of how many iPhone and Android users you have and provide a tailored email for them.
I've been messing with tables for ages and have a few tricks up my sleeve.
Have a look below to see what I've been up to.
I'm Graeme Jenkinson and I've been building emails for various platforms for many years.
Let me help you create better emails that really work. Please message me through LinkedIn.
© 2023 Graeme Jenkinson